World Internet Summit Singapore 2007 Day 1

My first day at the World Internet Mega Summit Singapore 2007. It's a 4-day event. By my "guesstimate", I believe there were more than 1,000 people in the event!

I had the impression that the WIS was an event packed with Internet marketing gurus peddling their programs and software for 4 solid days. Yes, there was selling but not that pervasive. Brett McFall was doing soft selling. And Tom Hua was just selling the speakers and keep the participants aware of the event schedule.

In fact, the other speakers were talking about advance marketing concepts - the sort of stuff you could expect from marketing guru Jay Abraham.

And then there is Mark Joyner. What he spoke blew my mind. He discussed about why online businesses which relied solely on selling to their email list may not be a sustainable business model. What the Godfather of Internet marketing said basically is killing the idea of "the money is in the list".

Why?

Because, you want to build your online business on consistent traffic that grows over time. And you want your web traffic chart to look like this.



And not like this, which is a typical web traffic driven by emailing to a list of subscribers.



The list-based business model will eventually fail if you do not grow your list but only focus on selling more products to your existing list.

WIS Success Story

And there was this success story by Tracy Repchuk. Very inspiring success story. Don't know who she is? She wrote the Amazon best-seller 31 Days to Millionaire Marketing Miracles.